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Cover the top 21 fast food business Self-heating rice
China's instant noodle market in more than 500 million - two-thirds of the population of China wealth flowing to rice, the staple food of the same convenient, or eat a good insight of the business to gain an advantage
Cooperation
More than 500 billion big market extra cash
In more than 100 rice-producing countries, China has called rice kingdom. According to statistics, China's rice production accounts for 38% of rice production in Asia, accounting for 37% of the world total, ranking first in the world. China's annual consumption of large Mi Yueda 119 million tons, 98 kg of rice per capita consumption of 13 billion people, nearly 2 / 3 to rice as the staple food. However, as technology and consumer habits by the influence of the instant rice market has been in an awkward position, and corresponding to it is more than a decade of time, the Chinese achievements in the world's largest instant noodle production and sales markets, its market Retail size more than 50 billion yuan. Convenience food market has great Xianchu lucrative trend. |
1, Industry Background:
Food industry as farm and sideline products processing industry, is the continuation of agricultural production, development and deepening of the consumer goods industry is one of the major industries. The late nineties the food industry in China 500 billion yuan of GDP mark for the first time, retaining its position as the industry number one. Food industrial products and a significant increase in per capita, various convenience foods, fast foods, frozen foods has been the rapid development of diet has changed greatly. Food industry restructuring has been effective, food processing and manufacturing rose from 57.5% in the early nineties to 60% or more, according to the 2010 vision of our national economy in this period, GDP growth rate and consumption Fund growth rate will continue to maintain high growth. Consumption structure gradually upgrading can, consumer enriched quality of life will be improved significantly. Development practice in Western countries shows that this phase was that the public demand for food quality and convenience of the most productive period of the new convenience food and the total demand will rise to a new level. Can say with certainty into the twenty-first century will be convenience food industry is also the development of better rice and the best time period.
Japanese instant noodles is a quote from a convenience food in China after nearly 20 years of development, its market has expanded and in-depth into every corner of the country, a common consumer goods for daily life. However, the large number of instant noodles manufacturer (more than 1,000 domestic), market competition, the profit of each product package has been reduced to 0.01-0.04 dollars, instant noodle manufacturers have basically unprofitable, the urgent need to find new alternatives to break the deadlock profits. China's vast consumer population eating instant noodles more than two decades later, need a new product to spice up about life and taste. Instant Rice market ripe with opportunity, and ready to come out. The instant noodle products over the years painstakingly built up a huge market capacity, but also just for the instant rice products laid a huge market space for development.
Instant rice sector over the past 15 years, the focus of competing research, but also the next 15 years food industry compete fiercely hot. Instant rice production by developing technology to facilitate the industrialization of technology and traditional rice culture dishes to achieve a harmonious unity. The convenience of instant rice, nutrition of cooking to reduce the time people spend the people freed from the home and enjoy more leisure time, nutrition is more reasonable and improve the quality of life. Instant rice is a symbol of modern civilization, because it is characterized by processing intensive, community-based management, nutrient composition, making the kitchen a real social work possible.
As incomes increase, diets are not only a survival needs, but will gradually become a kind of enjoyment, residents want more good taste and good nutrition, time-saving convenience foods, the proportion of residents consumption of food products will be greatly increase. Cities across the country to speed up the process, but also to the level of household food consumption increased rapidly, the proportion of urban population from 70 years of 17% in the nineties of the 29%, into the twenty-first century, the number of China's population is from to quality-based transformation from subsistence consumption structure change in consumption structure to the comfortable, convenient, nutrition-oriented food consumption pattern is formed in 2001, food consumption patterns of Chinese urban survey showed that 17% of households spending on food products up and down in the 700 yuan, 699 yuan in a difference of 500 accounted for 23% and 3 3%. 38% of households purchase a daily food, 21% of families 4-6 times a week, 28% of the families once a week. Meals (table) food as the main battlefield of the food industry to facilitate the rice must be the main in the main, the top priority. China 2 / 3 of the daily staple food is rice population, only 1 / 3 of the population to pasta daily staple food, but the fried instant noodles industry already formed in more than 400 million copies of consumption, more than 500 billion big market, convenience food market is almost is instant noodles monopoly, form a "surface Pa of the times." Nearly five years, China, Japan and South Korea had not ceased to facilitate rice research, because whoever developed, who will be able to first to win the market. Although the occasional instant rice products to market, but were due to immature technology and the quality is not up to the market difficult to enlarge. The bottleneck is the self-heating rice technology developed fever. In the past decade, a variety of heating device after another, all because the heating temperature is not high, the environment pollution, the reasons for lack of market acceptance of higher costs. Instant rice industry is clear there is huge market potential. The arrival of a new self-heating rice will undoubtedly lead the new revolution in the 21st century convenience food. |
2, and Overseas
With the economic development and accelerate the pace of life, frozen food, fried instant noodles, ham and other products have become indispensable to daily life necessary products. In recent years, China has several uses Japanese technology to produce the mid-eighties instant rice, boiled rice with soup products are, back to health caused by heart so hard crust taste bad, oysters taste defeat serious and the production of small, low market share , the impact on the food market is far less than ham, instant noodles, mainly for technical reasons can result in flavor and taste acceptable to consumers. After boiling water, the loss of the original rice cakes rice, it had been extremely limited consumption. The success of new self-heating rice instant rice to solve the current domestic production of a series of problems, convenience food products, rice cakes, taste soft fresh medium, rather home cooking style, the market prospect is wide. As the product has just started in China, the output can hardly satisfy the market demand, our company is willing to contribute to this high-tech community are welcome to develop awareness and market great vision of the entrepreneurs invest and build factories, to facilitate the production of new self-heating staple on another prosperous future. |
3, demand forecast
The taste of authentic restaurants from hot rice, primary colors, the natural characteristics of the original fragrance, with a wide range of target markets.
Major market segments are:
① out food market: travel away from home, travel on the way, trains, automobiles, airplanes, ships and other transport links:
② food market between workers: white-collar workers did not come home at noon on a family of dining and other consumer groups;
③ school meals market: schools, university students snacks;
④ foreign markets;
⑤ online family;
⑥ military, oil consumption and other special groups. |
4, sales forecasting and competitive
Market Outlook by instant noodles, instant noodles current consumer market has become more than 300 million copies in more than 400 billion big market, the amount of flour consumed instant noodles accounted for 4% of the total output of flour and instant noodles market is still growing at a rate of 15% . As a basis for calculation, the current domestic production of 188.6 billion kg of rice account, instant rice in a mature market demand should be in (188.6 billion kg × 80% × 4% ÷ 0.15 kg) = 4 02 million copies, with the market launch of 5 / 100 dollars, some two billion copies. The average selling price by 5 yuan each calculation, the market share of 10 billion yuan.
Convenience, health, nutrition, taste good is a new instant rice from the hot selling point, a new type of self-heating by the Chinese instant rice grains caused by the revolution the verge of breaking, the new instant rice from heat and quickly developed into convenience food market to facilitate the staple food market dominated by the flour into the era of "m", "face" sub-rule, a new colorful staple of the century coming easily. |
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5, "in restaurants from hot rice taste," debut
Since the hot rice in restaurants taste series is a new concept of convenience foods. Convenience foods in the past is different heating methods has been improved, self-heating rice comes with heater, with heating speed, no clear features of fire smoke. No fire, no electricity, just gently pull when eating (brace), 8 minutes, you can enjoy hot taste of course China. To meet people in business, travel, hiking, fishing, field operations and military exercises and other special dietary needs places. Taste restaurants in the heat technology company with independent intellectual property rights
Xiamen taste food restaurants the company has a strong R & D team, has introduced people like delicacies, to meet the needs of modern fast-paced life. Has successfully developed six kinds of taste of the Chinese set menu: braised beef, curry chicken, fish-flavored shredded pork, pickled pork, twice-cooked pork, rice pudding.
The company also developed a "self-heating surface" and "self-heating rice flour," to provide convenience, keep the home cooking, powder flavor, meet different people's life, enhance the fast-paced quality of life.
Curry Chicken:Authentic taste of enclosed by the selection of high-quality chicken curry and cooked, fragrant and spicy, unique flavor. Advanced packaging technology to food at room temperature to maintain the original long form, color, and taste delicious.
Fish-flavored pork:Use of authentic Sichuan cuisine cooked the fish-flavored pork, vegetable-based beautiful, fresh and delicious. Unique packaging technology advanced, so that long-term food at room temperature to maintain the original shape, color, and taste delicious.
Twice Cooked Pork:Use of authentic Sichuan cuisine cooked with the twice-cooked pork, vegetable-type appearance, spicy and delicious. Unique packaging technology advanced, so that long-term food at room temperature to maintain the original shape, color, and taste delicious.
Mei Cai Kou Rou:Use of authentic Sichuan cuisine cooked with the pickled pork, fragrant and spicy, unique flavor. Unique packaging technology advanced, so that long-term food at room temperature to maintain the original shape, color, and taste delicious.
Braised beef:Authentic taste of enclosed by the selection of high-quality beef and potatoes cooked, fragrant and spicy, unique flavor. Advanced packaging technology to food at room temperature to maintain the original long form, color, and taste delicious.
Rice pudding:Use of authentic Taiwanese cuisine cooked with the rice pudding, the rice, sugar, lard, osmanthus, red dates, barley, lotus seeds, dried longan meat steamed and then sprinkled with sugar, fruit materials marinade Serve. Beautiful color, sweet and oily bar, mellow is not tired of eating them tastefully. Advanced packaging technology to food at room temperature to maintain the original long form, color, and the unique delicious taste of advanced packaging technology to enable long-term food at room temperature to maintain the original shape, color, and taste delicious .
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6, product positioning
The flavor is a selection of restaurants from hot rice quality japonica rice as the main raw material, special process is refined. The product from the heating time is short, only 8 minutes to get the strong smell, complete nutrition, and family cooking taste similar to rice. Accessories select nutritious cooking various meat and vegetables carefully derived. This product will be its unique style, are consumers.
new instant rice self-heating equipment and technology is our expert in the tradition of Chinese food culture based on the use of high-tech know-how, based on "high-nutrition, high quality, good taste, reasonable consumption "principle, research and development success is all the family cooking rice with comparable series of new convenience foods, at the domestic leading level.
taste restaurants in the main characteristics of rice from the heat:
① 100% pure natural ingredients and never contain any artificial colors, flavors, sweeteners, preservatives and other harmful components, fully comply with food hygiene requirements.
② real natural product, heating quickly, taste good. Just gently pull the food when, eight minutes to get hot, and with the natural state of color, aroma, taste, shape the rice.
③ The side dishes taste rich package, nutrition ratio of Sciences.
In Europe, the United States, Japan, the Asian Four Little Dragons and other economically developed areas, convenience food to the people more time for work and entertainment, making the local economic growth and employment opportunities are all improved accordingly, which are useful changes, in turn, promoted the development of convenience food. |
7, the depth of senior advertising agency brand
The company will seek advertising companies on the army attack the depth of cooperation, from the marketing strategy consulting, product strategy, channel strategy, marketing strategy to brand management and planning, advertising planning and creative, media planning, VI design, packaging design for integrated marketing communication , create the first brand of self-heating rice - the flavor restaurants from hot rice.
Market-leading, high-quality products, comprehensive multi-channel marketing support, advanced management mode, perfect network, and ensure the brand's chain marketing effect, to ensure the interests of distributors to ensure that the interests of investors. |
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